Logan Sports Marketing

Sports Media & Communication

Logan Sports Marketing is a boutique sports agency based in London specialising in sponsorship consultancy, events and rights management. Founded by ex-Scotland international rugby player Kenny Logan, it works with companies to help them engage their audiences through brand partnerships and unique events. Recent work includes the delivery of Cricket for Heroes, a charity fundraising event for Help for Heroes and the EY partnership with Rugby World Cup 2015.

EVENTS:

We work with a wide variety of clients on a range of activities from intimate and exclusive private C-suite engagement events, celebrity golf days, sales reward and incentive days to family events in theatre land and large fundraising dinners.

  • UK & INTERNATIONAL EVENT MANAGEMENT EXPERTS
  • WE WORK FOR BOTH LARGE AND SMALL CORPORATE CLIENTS, AS WELL AS CHARITIES
  • WE SPECIALISE IN B2B CORPORATE EVENTS, GOLF, MAJOR FUNDRAISING EVENTS, LIVE SPORTS EVENTS, GALA DINNERS & Q&A’S, CONFERENCE MANAGEMENT
  • WE PROVIDE STARDUST TO EVENTS THROUGH CELEBRITY & SPORTING LEGENDS
  • WE HAVE EXCEPTIONAL STANDARDS OF DELIVERY

PARTNERSHIPS:

We’ve delivered and activated Microsoft’s partnership with The British & Irish Lions and other high profile global partnerships, TAG Heuer’s 50 Cap Club with England rugby, EMC’s sports partnerships with Lotus F1, Scottish Rugby, the NFL and the Princes Trust – as well as a number of smaller partnerships and sponsorships for a wide variety of businesses.

  • STRONG TRACK RECORD OF WORKING WITH B2B & B2C BRANDS AND SUCCESS IN MAXIMISING THE VALUE OF SPORTS PARTNERSHIPS – FOCUS ON BUSINESS DEVELOPMENT & SALES
  • CONSULTATIVE APPROACH TO NEGOTIATING PARTNERSHIPS
  • TARGETED RESULTS – WE ARE BRILLIANT AT CULTIVATING C-SUITE RELATIONSHIPS

HOSPITALITY:

We manage, deliver and measure hospitality programmes for business to help them:

  • CREATE A CENTRALLY CONTROLLED HOSPITALITY FUNCTION
  • INTERNAL COMMUNICATION & EVENT PROMOTION
  • EFFICIENT & COST EFFECTIVE PURCHASING
  • EXPERIENCE WORKING WITH INTERNATIONAL VENUES IN SPORT, ENTERTAINMENT & ARTS
  • GUEST COMPLIANCE & LOGISTICS
  • TRACK, MEASURE & REPORT
  • JUSTIFY ROI

SALES INCENTIVE & REWARDS PROGRAMMES:

Our events team has been running an array of incentive and reward events for a number of clients. With a large range of bespoke events available, LSM arrange the trips from start to finish to make sure the team get the maximum from their reward.

  • BESPOKE PROGRAMME CREATION
  • BASED ON BRAND REQUIREMENTS & SPECIFIC OBJECTIVES
  • 360 DEGREE INTEGRATION ACROSS PILLARS USING PARTNERSHIPS / EVENTS / TALENT ETC. TO ENHANCE INCENTIVE & REWARD PROGRAMME
  • LSM ARRANGE THE PROGRAMME FROM START TO FINISH INCLUDING ANY TRIP / ACTIVITY TO ENSURE MAXIMUM FROM THE REWARD

I have never seen Microsoft manage to achieve such a cross functional, cross business and cross border achievement, and we would never have been able to do something like this without your incredible support, involvement, vision and exceptional execution.

Philippa Snare – MICROSOFT UK, Chief Marketing Officer

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T: +44 (0) 203 096 3320